Please fill in the fields below and click "Submit". All fields marked with an asterisk (*) are mandatory and must be filled in. The more information you can provide to us the better. You will be contacted promptly after your product concept has been evaluated.
*1. Working Title and Product Description
Briefly describe the product concept and contents. Include estimated page length, for a book or print service, and any anticipated supplementary materials, e.g., CD-ROM. For electronic products and software, if possible, please indicate some high-level features and functionality. Is it a research product or workflow tool? CD or Internet delivery?
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How developed is the product? For instance, is it an idea, a partial manuscript, or a completed manuscript or software package?
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2. Target Market
Outline the intended market for this product, and the approximate size, if known:
Primary Market and Size |
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Secondary Market and Size |
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Please list any contacts or leads that CCH could approach for market research. |
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*3. Market Justification
Explain the purpose of this product and why you think there is a need for it in the market place. What are the primary benefits to the customer? Does the product fill a gap? Does it have any unique or outstanding features to offer the market?
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4. Strategic Fit with CCH
Explain why you see this product as a good fit for CCH, and how it fits in with our other offerings.
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5. Competitive Situation
Summarize any known competitive works. Explain how this book / service / tool is different from or better than the competition.
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*6. Draft Table of Contents / Outline
Outline the intended contents of the product. For software or workflow tools, please describe how the product will fit into the customer’s existing process. Let us know if you have sample chapters or other materials ready for review.
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8. Credentials/Professional Experience
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